At Jersey Zoo we will blur the barriers between animals and people by creating a wilder and more immersive experience for visitors.
Zoos provide a window into the wild, connecting visitors to wildlife and educating audiences about conservation issues and the part that they can play in helping to save endangered species. Bringing people closer to the animals will help connect them to nature and inspire them to take responsibility for the world in which we live.
As human society becomes increasingly urbanised this role will become ever more important, as zoos become the only tangible contact many people may have with wild animals. The responsibility of zoos has never been greater and the emergence of the zoo-based conservation organisation is due in large part to the work that Durrell has always promoted, fulfilling the vision of our founder.
We will refine our animal collection to drive further development of our conservation expertise and the skills of our staff and trainees. Together with our partner zoos we will directly support conservation through breeding programmes, by providing technical expertise, by conducting research that informs conservation action, and through directly funding or running conservation programmes in the wild.
By working collaboratively with one another and with conservation partners, and by engaging and inspiring audiences and communities, zoos have a fundamental place in future society and will fulfil their true potential – reconnecting people with nature, saving species and creating a wilder world.